ASK

Come up with an experiential idea for Nike and the WNBA that encourages young girls to get into basketball.

INSIGHT

Informal, pick up games are instrumental in strengthening skills and developing continued interest in sports. Due to safety concerns, social norms, access, and skill level, girls are less likely to play games of pick-up basketball.

IDEA

Nike creates a mobile safe space where girls run the court.

EXECUTION

A shipping container that transforms into a girls only basketball court. Young girls and parents can find the courts’ locations, join a team, and shop exclusive gear through the Nike app.

Each location will have dedicated coaching staff with special guest appearances from WNBA players and coaches + scheduled live events.

Role: Art Direction/Copy — One School Portfolio School