ASK

Come up with a data-driven idea to get people to think of Accuweather as the go-to weather app.

INSIGHT

Lack of sunlight can have a large effect on a person’s mood and overall mental health.

IDEA

Accuweather app helps people take one small step to feeling their best by stepping into the light of day.

EXECUTION

Accuweather app uses location and weather data to monitor the amount of sunlight the user gets each day. Accuweather app will prompt users with the best times to step outside each day. App users will have the option to connect health and calendar apps to improve accuracy and personalization.

Data driven light therapy billboards will be placed in cities with the least amount of forecasted sunlight per season and shared with nearby users.

Role: Co-Art Direction (Athonia Nwandei)/Copy — One School Portfolio School